We Lead For Impact

Clients choose to partner with us to achieve clear and focused decision-making.

What we do

If purpose-driven leaders lack certainty, the impact they have suffers.
Silvermark provides strategic clarity so you can make decisions based on improving quality of life. 

By assessing your greatest challenge and aligning to stakeholder priorities, we will identify what you need to know, what you need to do, and why it matters. 

What we do

Silvermark works as an advisory group to private, public, and nonprofit organizations to improve the quality of life for older adults.

When organizations want to forge new breakthroughs in the silver economy, most feel alone in the process. That’s why we formed the first strategic advisory firm dedicated to supporting organizations with their projects and enhancing their impact.

We partner with leaders who share the commitment in championing the needs of older adults. Everything we do is based on the belief that aging is a time to be respected, celebrated and honoured. Older adults deserve the same level of investment in innovation as everyone else.

Core Values of Silvermark

How we work

Our approach is based on our core values.

Empathy

Empathy

We put people first. We act with care, compassion and flexibility and choose to work with others who do the same. We are deeply committed to understanding the perspectives and experiences of all stakeholders. We believe everyone is the expert of their own life.

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Initiative

We are committed to stretching ourselves individually and as a team. We act on our curiosity. We ask questions. We challenge each other. We prepare. We see obstacles as temporary and choose to apply our energy towards progress.  

Collaboration

Collaboration

We believe we can accomplish more together. We share insights freely, create space for diverse points of view, respect each other’s time, and invest in collaboration tools. The results show up in how it feels to work together as a team – inclusive, open, and effective.

Who we are

Our team brings together the expertise needed to lead in the silver economy. We apply our experience, values, and energy to redefining what’s possible in serving older adults. 

Aimée Foreman, MBA

CEO

April McAllister

Director of Relationships & Impact

Asha Noel-Hart

Director of Operations, People & Culture

Paul LeClair

CXO

Jessica Davis

Sector Lead

Jana Jones

Sector Lead

Fiona Williams, RSW

Sector Lead

Nicole Whyte

Project Manager

Poh Lin Cheng

Project Manager

Haley Kalous

Project Manager

Erika Matias da Silva

Relationship & Impact Coordinator

Our community of practitioners and partners are Canadian experts committed to enabling change. Their knowledge and experience informs our approach.

Cheyanne Culbert,
BN, RN, MN

Aging Care Advisor

Dan Levitt, MSc, CHE

Aging Care Advisor

Dr. Andrea Trenholm, PhD

Senior Researcher

Joe Uniac, MA

Strategic Advisor

Judy Lane, RN, BBA

Aging Care Advisor

Marc Gallant

Strategic Advisor

Debra Boudreau, MOT

Aging Care Advisor

Ian Everett, PMP

Strategic Advisor

Carolyn Clubine, FCCHL, CHE

Aging Care Advisor

Rudy Friesen

Strategic Advisor

Margot McWhirter, BSc (OT), MA

Aging Care Advisor

Who We Work With

There's no reason for unanswered questions about the challenges you face in serving older adults.

Discover how to shift your efforts to expand your impact.

Silvermark
Aimée Foreman, MBA
CEO
Aimée Foreman

Silvermark’s founder is equal parts entrepreneur and advocate. Her commitment to redefine the continuum of care is backed by executive leadership in real estate development and management, entrepreneurship in the silver economy, and extensive experience in service delivery across the public, private and non-profit sectors. Inspired by her own relationships with grandparents, she took her business expertise, and passion for social advocacy, to aging care. She learned about the challenges from all perspectives – policymakers, providers, caregivers, families, and the older adults themselves.

She visited homes around the world, built a network with thought leaders, and developed an understanding of best practices that affect quality of life during the aging journey. Aimée is unafraid of what others say is too challenging or complex. She has formed a team of experts who share a heart for innovation and commitment to championing the needs and preferences of older adults. Her resolve is strong. Her purpose is clear. There is a better way. With gifts for visioning, convening and finding alignment, Aimée leads for impact.

April McAllister
Director of Relationships & Impact
April McAllister - Executive Assistant

April cultivates effective and positive relationships with clients by ensuring their challenges are well-defined and understood by the Silvermark team. She ensures solutions are co-created with lasting and deep impact for the older adults our clients serve. Her career experience includes having worked at Mi’kmaq-Wolastoqey Centre at the University of New Brunswick alongside the Elder-in-Residence. Here she developed an appreciation for the cultural teachings that were shared by Indigenous Elders.

She grew up watching her maternal grandmother care for older adults in her special care home where she would deliver homemade cards and letters to residents putting a smile on their faces. These interactions were impactful, expanding April’s sense of empathy and her commitment to being part of a person-centered team. As a leader and mom of three girls, April embraces challenges as learning opportunities while maintaining a sense of humour and a positive attitude.

Asha Noel-Hart
Director of Operations, People & Culture
Asha Noel Hart

Asha is passionate about people and continuous learning. She is committed to developing a sense of belonging within our virtual team and a culture that celebrates our core values of empathy, growth, and collaboration. She fosters an inclusive approach to employee development that can be felt through our screens and is key to our camaraderie, diversity, and impact. Asha has amassed experience in community development, education, training & development,

instructional design, and general operations much of which has allowed her to hone her project management skills.

As our operational leader, she steers strategic and client initiatives to result in visually impactful deliverables that are easy to apply. Asha enjoys having her parents live in the same neighborhood as her family. They share many meals and spend quality time together.

Paul LeClair
CXO
Paul LeClair CXO

Paul brings the Silver to Silvermark. He is passionate about motivating and mentoring others and believes there is nothing more important in life than having a positive attitude. He is known for his ability to “see solutions” by applying his career and life experience to the team. With extensive business development experience in B2C and B2B settings he understands the challenges our customers face and those they are aiming to serve. As the youngest in a large family, he has watched his older siblings transition into long-term care; oftentimes losing the opportunity to live the life they love. He knows there’s a better way and wants to help shape the choices available to older adults. Paul’s most fulfilling role is as grandfather to Evan and Nora and he’s happy to have been hired by his daughter as Silvermark’s CXO. If you are chatting with Paul, be sure to ask about his tennis game!

Jessica Davis
Sector Lead, Aging in Place
Jessica Davis - silvermark

After spending two Nova Scotia winters as her grandparents’ live-in caregiver, Jessica’s education and career pursuits were redirected: from fitness and health to optimal aging. Studies in gerontology, retirement communities’ management, and end-of-life coaching, led Jessica to find her passion for aging-in-place. This combination of formal training and life experience informs Jessica’s perspective of how to enhance a holistic approach to care that considers one’s interests and social activities, as much as their physical needs. As a military spouse, Jessica understands the experience of being distanced from loved ones and seeks opportunities to meaningfully connect families separated by miles. With her own homestead of gardening, chickens, ducks and bees, Jessica believes aging in the comforts of home is the best medicine.

Jana Jones
Sector Lead, Aging in Care
Jana Jones

Jana is a gerontologist and dedicated advocate for elderhood. When considering best practices from around the globe Jana keeps the values and well-being of older adults at the forefront of our projects. Before joining Silvermark she worked with the Alzheimer Society and in eldercare residences. She remains informed of leading approaches in dementia care, therapeutic and sensory programming, narrative care, and intergenerational programming. 

 Jana has a network that spans the sector from front-line to thought leadership. Her most treasured experiences are the moments she spends interacting with, and learning from, older adults. Jana reminds us that elderhood is an important stage of growth and development in one’s life and inspires healthy living through her love of recipe swapping, fitness, and family.

Fiona Williams, RSW
Sector Lead, Community Development
Fiona Williams, RSW

Fiona is a thoughtful listener and guide. As a registered social worker, she has committed her life to the community and fellow citizens. Fiona is skilled in philanthropy, community organizing, policy analysis, advocacy, and organizational development. With Silvermark she leads collaborations directly with older adults to inform project outcomes. 

Fiona believes older adults offer valuable lived experiences that lead to more meaningful solutions. She is a passionate advocate for access to safe, accessible, and affordable housing and new models of design and operation that are empowering. Fiona brings a warm and caring approach to her collaborations that benefits teammates and stakeholders alike.

Nicole Whyte, MBA
Project Manager
Nicole Whyte

Nicole Whyte is an operational leader, skilled in business planning, and project management.

She holds an MBA as well as diplomas in human resources, adult learning, and financial services. As a certified change management practitioner, she has a keen ability to view projects from all perspectives and is skilled at supporting cross-functional collaborations. 

 Nicole contributes to Silvermark’s development of proprietary processes and deliverables and leads our project management systems.

She has volunteered extensively in the community, including more than 10 years as a Rotarian, demonstrating a deep appreciation for community-building, social care, and our person-centered approach. 

Poh Lin Cheng
Project Manager
Poh Lin Cheng

Poh Lin is passionate about organizing, creating efficiencies and most importantly, bringing positivity and energy into a work environment. As a Project Manager, she supports our staff to deliver their best, stay on track and feel uplifted in the process. Poh Lin brings to Silvermark 20 years of experience in the fields of administration, event management, learning and development, marketing, communications and business. She is delighted to be a part of an organization dedicated to enhancing the quality of life for older adults. Poh Lin has family all over the globe but is particularly proud to have in-laws across the road to build years of precious memories together

Haley Kalous
Project Manager
Haley Kalous

Haley applies a suite of practices and tools to keep Silvermark projects on track. She enjoys the collaborative approach taken within the team and supporting clients to solve problems together. Haley is a keen researcher who has developed her sector knowledge by researching the formation of long-term care, age-friendly communities, and dementia-friendly initiatives.

Her love of history and her commitment to purpose-driven projects make for a winning contributor to the Silvermark team. Currently, Haley is growing her skills through the study of knowledge transfer and mobilization. Haley enjoys taking advantage of living in Western Canada by visiting the mountains and walks her dog, Marley, daily.

Erika Matias da Silva
Relationship & Impact Coordinator
Erika Matias da Silva

Erika is a being in constant transformation, a curious soul by nature, always searching for new knowledge. Believes that new bridges to the extraordinary are built through relationships and that the basis for a deep and solid relationship is clear, honest, meaningful, and transparent communication.

Freshly graduated in IT Business Analysis and with years of experience as a facilitator in multiple industries, she had the opportunity to develop many skills such as communication with multiple stakeholders, gathering, analyzing, and documenting information, time management, analytical skills, flexibility/ adaptability, and work ethic.

As Relationship Coordinator, she provides administrative support for Business Development and Client Management, graphic design support to the team, and projects. 

Cheyanne Wyers-Culbert, BN, RN, MN
Aging Care Advisor
Cheyanne Wyers

With more than 20 years in healthcare ranging from bedside nursing to senior leadership positions, Cheyanne is an author and speaker on best practices in long-term care. She has been recognized provincially and nationally with awards of excellence in geriatrics and long-term care.

In 2021 was named the second Planetree Fellow in Person Centered Care in Canada. A teacher at heart, she loves to share her passion for eldercare. As the founder of Beacon Clinical Group, she mentors nursing leaders and aging care operators through educational programs and one-on-one guidance.

Dan Levitt, MSc, CHE
Aging Care Advisor
Dan Levitt

Dan Levitt is the Chief Executive Officer of Kin Village where he shepherds the enhancement of social, spiritual and care needs for more than 300 seniors, inspiring a team of hundreds of employees and volunteers with a commitment to continuously improving quality of life. Dan is an Adjunct Professor in Gerontology teaching Long Term Care Administration at Simon Fraser University, and an Adjunct Professor at the University of British Columbia School of Nursing.

Full of energy and passion, Dan’s insights on healthcare and aging care leadership are sought after by media and at events across Canada, the United States, Europe, Asia, Australia, and New Zealand.

Dr. Andrea Trenholm, PhD
Senior Researcher
Andrea Trenholm

Dr. Andrea Trenholm is a seasoned researcher in study design, literature reviews, market research, needs assessments, analysis and report writing. She has contributed to areas that span narrative studies, intergenerational programming, and indigenous studies. Andrea is currently a Postdoctoral Fellow at St. Thomas University. While completing her PhD at the University of New Brunswick with the Faculty of Education she also worked at the Mi’kmaq Wolastoqey Centre as an instructor, researcher, and program development coordinator.

Joe Uniac, MA
Strategic Advisor
Joe Uniac

Joe provides strategic value by effectively assessing which tool in his toolbox will best serve the client. As the founder of Balance Beam Consulting Group, he brings deep, functional expertise in traditional strategic consulting from Agile, Daily Management, Lean, and Six Sigma, but is known for his holistic perspective and coaching-style.

Judy Lane, RN, BBA
Aging Care Advisor
Judy Lane

Judy is a respected change leader having spent her 30-year career dedicated to advancing person-centered philosophies. While serving as CEO of two nursing homes in southern New Brunswick she was the first to introduce the Eden Alternative to the province.

Today, she is putting her passion, effort and experience into changing how we care for people at home. Through her business HomeCare by Design she is creating a better experience for those who want to age in place.

Marc Gallant
Construction Consultant
Marc Gallant

Marc’s enthusiasm is rooted in a deep entrepreneurial spirit. He comes from a line of family entrepreneurs and has taken that knowledge to CEO roles in construction, development, and aging care. He has worked with national and regional firms on projects ranging from public tenders for nursing home beds to hundreds of seniors’ apartments. He is well-versed in all stages of planning from pre-development to stabilization, and his knowledge of construction methodologies and management is prolific. He is uniquely suited to the sector of aging care because of his mix of business development, construction, and operational experience, but especially because of how he balances the priorities of people and profit.

Marc is an active member of the Wallace McCain Institute through his involvement in the Entrepreneurial Leaders Program. He holds a business management degree from Oulton College. Most recently, he founded the Arbitrium Group to bring together experienced construction professionals focused on executing site delivery of structural and cladding solutions to industrial, commercial, and institutional projects. Along with construction, Arbitrium Group is actively involved in developing, constructing and managing commercial and multi-residential projects.

Debra Boudreau, MOT
Aging Care Advisor
Debra Boudreau

A leading expert in Nova Scotia, Debra took her background in occupational therapy to long-term care more than 15 years ago when she became the Administrator of Tideview Terrace. She led the organization through the process of deinstitutionalizing services. Her efforts are noteworthy in establishing households of 9 residents; each with decentralized care.

A model that remains aspirational in Canada. She remains an active operational leader and sector champion of best-practice principles in the design and delivery of care within the household model.

Ian Everett, PMP
Certified Project Manager
Ian Everett

Ian is a certified Project Manager and the founder of Barraca Management Group. Having begun his career in construction, including healthcare, civil and commercial projects, he is a LEED AP BD+C associate. Ian has applied his design-build experience to public procurement including long-term care developments.

He has also studied health information management systems leading projects with the Nova Scotia provincial health authority to develop a “one person, one record” system.

Carolyn Clubine, FCCHL, CHE
Aging Care Advisor
Carolyn Clubine

Carolyn is the former Director of Long-term Care and Community Support Services for a large Ontario municipality and holds a Fellowship with the Canadian College of Health Leaders. As an experienced project leader and facilitator, she applies her expertise in program design and delivery, care models, and multisite management to business planning, strategic planning, capital development planning, and dementia care models and design. Carolyn guided the Kenora Chiefs Advisory in their development of Wiigwas Elder and Senior Care ultimately providing the sector with a new precedent in culturally appropriate care.

Rudy Friesen
Retired Architect
Rudy Friesen

As a retired architect, Rudy is passionate about buildings, a sense of home and community, the past and future, and radical change. He is an active advocate for pansystemic change that dismantles the unsafe, unkind, and unsustainable way we house and care for older adults. He has researched and visited leading homes around the world and written numerous articles and op-eds.Ian has applied his design-build experience to public procurement including long-term care developments.

He has contributed to our national task force for age-friendly housing and taught courses and made presentations in Canada, the United States and Korea. Rudy is a recipient of life membership for the Practice of Architecture with Distinction from the Manitoba Association of Architects (MAA), is a Fellow, Past President and life member of the Royal Architectural Institute of Canada (RAIC), and is an Honorary Fellow with the American Institute of Architects (AIA).

Margot McWhirter, BSc(OT), MA
Aging Care Advisor
Margot McWhirter

With over 25 years of experience in both public and private healthcare, Margot brings a unique perspective to working with individuals, caregivers, groups, and businesses. She applies her expertise in occupational therapy, gerontology, universal design, adult learning, and system navigation to her passion for promoting social inclusion in the roles and environments that are most meaningful to individuals.

As the founder of Inclusive Aging, she serves as a speaker and educator in aging-in-place, accessibility and patient navigation. Margot is a member of the Canadian Association of Occupational Therapists (CAOT), World Federation of Occupational Therapists (WFOT) and Home Modification Occupational Therapy Alliance (HMOTA).